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1 brand communications
марк. марочные коммуникации* (способы и процесс распространения сведений о марке; позволяют потребителю понять, что представляет собой товар данной марки)See: -
2 Brand Communications
Маркетология: брендовые коммуникации (способы и процесс распространения сведений о марке; брендовые коммуникации позволяют потребителю понять, что представляет собой товар данной марки), марочные коммуникации -
3 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
4 brand protection communications & education plan
- план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
План включает в себя Концепцию рекламной кампании функции, в которой указано художественное направление, идейное содержание и целевая аудитория пиар-кампании «Противодействие теневому маркетингу». План также включает в себя инструментарий, необходимый ФНД «Защита интеллектуальной собственности» в работе с общественностью (например, рекламные проспекты, тезисы выступлений, пресс-релизы и т. д.) для пресс-конференций и интервью о фактах нарушения прав интеллектуальной собственности и освещения судебных процессов, по которым решение вынесено в пользу ОКОИ. В случае необходимости, в образовательный проект могут быть включены работодатели ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand protection communications & education plan
Plan includes a Function Creative Brief, which outlines the creative direction, message and target audience for the "Anti-Ambush" communication and public relations campaign. Plan also includes a public relations kit for Brand Protection (e.g., fact sheets, talking points, press releases, etc.) for press conferences and interviews to spotlight infringement cases and publicize those resolved in the OCOG’s favor. In case of need, the education project can be extended to OCOG employers.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- brand protection communications & education plan
Англо-русский словарь нормативно-технической терминологии > brand protection communications & education plan
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5 брендовые коммуникации
Marketology: Brand Communications (способы и процесс распространения сведений о марке; брендовые коммуникации позволяют потребителю понять, что представляет собой товар данной марки)Универсальный русско-английский словарь > брендовые коммуникации
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6 марочные коммуникации
Marketology: Brand CommunicationsУниверсальный русско-английский словарь > марочные коммуникации
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7 план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
- brand protection communications & education plan
план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
План включает в себя Концепцию рекламной кампании функции, в которой указано художественное направление, идейное содержание и целевая аудитория пиар-кампании «Противодействие теневому маркетингу». План также включает в себя инструментарий, необходимый ФНД «Защита интеллектуальной собственности» в работе с общественностью (например, рекламные проспекты, тезисы выступлений, пресс-релизы и т. д.) для пресс-конференций и интервью о фактах нарушения прав интеллектуальной собственности и освещения судебных процессов, по которым решение вынесено в пользу ОКОИ. В случае необходимости, в образовательный проект могут быть включены работодатели ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand protection communications & education plan
Plan includes a Function Creative Brief, which outlines the creative direction, message and target audience for the "Anti-Ambush" communication and public relations campaign. Plan also includes a public relations kit for Brand Protection (e.g., fact sheets, talking points, press releases, etc.) for press conferences and interviews to spotlight infringement cases and publicize those resolved in the OCOG’s favor. In case of need, the education project can be extended to OCOG employers.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- brand protection communications & education plan
Русско-английский словарь нормативно-технической терминологии > план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
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8 nuevo
adj.new, modern, recent, novel.* * *► adjetivo1 new2 (adicional) further► nombre masculino,nombre femenino1 newcomer (principiante) beginner; (universidad) fresher (US freshman)\de nuevo againcoger a alguien de nuevas to take somebody by surpriseestar (como) nuevo,-a (objeto) to be as good as new 2 (persona) to feel like new, feel as good as newhacerse de nuevas to pretend not to know¿qué hay de nuevo? familiar what's new?* * *(f. - nueva)adj.- de nuevo* * *ADJ1) (=no usado) newcomo nuevo: estos pantalones están como nuevos — these trousers are just like new
2) (=recién llegado) new3)de nuevo — (=otra vez) again
* * *- va adjetivo1)a) [ser] <coche/casa/trabajo> newb) (delante del n) <intento/cambio> furtherha surgido un nuevo problema — another o a further problem has arisen
c) [ser] <estilo/enfoque> new¿qué hay de nuevo? — (fam) what's new? (colloq)
d) [estar] ( no desgastado) as good as newtodavía lo tengo nuevecito or (CS) nuevito — it's still as good as new
2)* * *= emerging, fresh, new [newer -comp., newest -sup.], renewed, rising, unfamiliar, unworn, emergent, fledging, fledgling [fledgeling], uncharted, unchartered, brand new, ever-new, up-and-coming, new found [new-found/newfound], evolving, changing.Ex. We have too much invested for us to assume any longer that we can, by sheer force of will, temper their influence on emerging standards.Ex. This is a fresh avenue of approach to classification, and shows some promise.Ex. The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.Ex. This article calls on libraries to forge a renewed national commitment to cooperate in the building of a national information network for scholarly communications.Ex. It is not enough to train the rising generation to meet their new responsibilities, for irreversible decisions must be made before they come to maturity.Ex. We are used to background noise in air conditioned buildings but the introduction of additional and unfamiliar sounds from AV equipment may be disturbing.Ex. A printer who wanted to achieve a sharp impression from unworn type of even height to paper would put hard rather than soft packing in the tympan.Ex. Books for emergent readers should facilitate the acquisition of these concepts.Ex. Venture capitalists funded fledging companies in the early days of information technology some of which went on to dominate the market.Ex. This article describes the experiences of a fledgling information system in dealing with a hurricane which wreaked devastation on some of the most remote areas of Hawaii = Este artículo describe las experiencias de un sistema de información nuevo al verse afectado por un huracán que devastó algunas de las zonas más remotas de Hawaii.Ex. News of boundless timber reserves spread, and before long lumberjacks from the thinning hardwood forests of New England swarmed into the uncharted area with no other possessions than their axes and brawn and the clothing they wore.Ex. This author agrees that the facts listed above are unchartered.Ex. Information on small, sometimes brand new, companies in the chemical and biotechnology industries is often difficult to find.Ex. He was then able to compare sources that made correlations possible and raised ever-new questions.Ex. The journal kept me in touch with the established authors in the field but also the new, up-and-coming writers.Ex. This could help readers gain a newfound appreciation of each others' childhood through books.Ex. One of the objectives is to produce a statement of the role of the Library in the evolving national information program over the next five to seven years.Ex. These are the kinds of problems that characteristically arise in the complex and continually changing milieu of libraries and media and information centers.----* abrir nuevas fronteras = forge + new frontiers.* abrir nuevas posibilidades = open up + new territory, open up + possibilities, open + possibilities.* abrir nuevos caminos = break + new ground, push + Nombre + into new latitudes, break + ground, blaze + trail.* abrir nuevos horizontes = open + new realms, forge + new frontiers.* abrir nuevos mercados = branch into.* activo de nuevo = up and about.* adquirir una nueva dimensión = take on + new dimension.* adquirir un nuevo significado = take on + new dimension.* alfombrar de nuevo = recarpet [re-carpet].* analizar de nuevo = reexamine [re-examine].* añadir una nueva dimensión = add + new dimension.* Año Nuevo = New Year.* apoyar de nuevo = reendorse.* aprender de nuevo = relearn.* asumir una nueva faceta = take on + new dimension.* Bolsa de Valores de Nueva York = New York Stock Exchange (NYSE).* borrón y cuenta nueva = a fresh start, clean slate, new leaf.* búsqueda de nuevos genes = gene-harvesting.* cobrar nuevo entusiasmo = develop + renewed enthusiasm.* colocar de nuevo en los estantes = reshelve [re-shelve].* comenzar de nuevo = start + all over again, recommence, make + a new start, start over, make + a fresh start.* comenzar una nueva vida = make + a new life for + Reflexivo.* como nuevo = in mint condition, in tip-top condition, in tip-top form.* compañía de nueva creación = startup [start-up].* concebirse desde una nueva perspectiva = stand in + a new light.* convocar de nuevo = reconvene.* crear de nuevo = recreate [re-create].* dar a Algo una nueva dimensión = take + Nombre + into a new dimension.* dar a Algo una nueva perspectiva = give + Nombre + a new twist.* dar nueva forma = reformat [re-format].* dar nueva vida = give + Nombre + new life, give + a second life.* dar un nuevo acabado = refinish.* dar un nuevo impulso = pep up.* dar un nuevo nombre = rename.* de aspecto nuevo = new-looking.* de nueva ola = new-wave.* de nuevas formas = in new ways.* de nuevas maneras = in new ways.* de nuevo = again, once again, yet again, afresh, anew, all over again, redux, over again.* de nuevo en este caso = here again.* de nuevo en pie = up and about.* de nuevos modos = in new ways.* desarrollo de nuevos productos = product development.* de una nueva forma = in a new way.* de una nueva manera = in a new way.* de un nuevo modo = in a new way.* el nuevo aspecto de = the changing face of, the changing nature of.* empezar de nuevo = a fresh start, start over, make + a fresh start.* empezar una nueva etapa en la vida = turn over + a new page, turn over + a new leaf.* empresa de nueva creación = this sort of thing, startup [start-up].* enseñar de nuevo = retrain [re-train].* entrada de nuevo = re-entry [reentry].* enviar de nuevo = resend [re-send].* explorar nuevos horizontes = move on to + pastures new.* hacer borrón y cuenta nueva = start with + a clean slate, turn over + a new leaf.* hacerlo de nuevo = go and do it again.* hasta nuevo aviso = until further notice.* idea nueva = fresh idea.* infundir nueva vida a = breathe + (new) life into.* inscribir de nuevo = reregister.* intentar de nuevo = retry [re-try].* introducir de nuevo = re-enter [reenter].* ir con la nueva ola = ride + wave.* lista de nuevas adquisiciones = acquisitions list.* llevar a Algo a una nueva dimensión = take + Nombre + into a new dimension.* luna nueva = new moon.* mencionar de nuevo = restate [re-state].* mencionar de nuevo innecesariamente = belabour [belabor, -USA].* mostrar de nuevo = redisplay.* nacido de nuevo = born again.* Nueva Brunswick = New Brunswick.* nueva edición = new edition.* nueva era = new age.* Nueva Escocia = Nova Scotia.* nueva evaluación = reappraisal.* Nueva Gales del Sur = New South Wales.* Nueva Guinea = New Guinea.* nueva idea = reform idea.* Nueva Inglaterra = New England.* nueva lectura = rereading [re-reading].* nueva línea = linefeed.* Nueva Ola, la = New Wave, the.* Nueva Orleans = New Orleans.* nueva perspectiva = new light.* nueva promesa = rising star.* nueva redacción = redraft, rewrite [re-write].* nuevas fronteras = new horizons.* nueva tirada = rerun.* nueva versión = upgrade, remake.* nueva vida = greener pastures, pastures new.* nueva visita = return visit.* Nueva York = New York (NY).* Nueva Zelanda = New Zealand (NZ).* nuevo análisis = reanalysis [reanalyses, -pl.].* nuevo comienzo = new beginning, clean slate, new leaf.* Nuevo Méjico = New Mexico.* nuevo miembro = entrant.* Nuevo Mundo, el = New World, the.* nuevo nombramiento = reappointment.* nuevo resurgir = second wind.* nuevos avances = future development(s).* nuevos conversos, los = recently converted, the.* nuevos horizontes = greener pastures, pastures new.* nuevos retos = new horizons.* nuevos tiempos, los = wind(s) of change, the.* Nuevo Testamento = New Testament (N.T.).* nuevo valor = newcomer.* nuevo vecino del barrio = new kid on the block.* NYPL (Biblioteca Pública de Nueva York) = NYPL (New York Public Library).* pintar de nuevo = repaint [re-paint].* prensentar Algo desde una nueva perspectiva = present + Nombre + in a new light.* presentar Algo desde una nueva óptica = throw + new light on.* presentar Algo desde una nueva perspectiva = throw + Nombre + in a new light.* presentar Algo desde un nuevo ángulo = throw + new light on.* presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.* presentarse desde una nueva perspectiva = stand in + a new light.* reunirse de nuevo = reconvene.* salir de nuevo = come back out.* sangre nueva = new blood.* sentirse como nuevo = be right as rain.* surgiendo de nuevas = on the rebound.* un nuevo comienzo = a fresh start.* un nuevo impulso = a new lease of life.* ver Algo desde una nueva perspectiva = view + Nombre + in a new light, see + Nombre + in a new light.* ver desde una nueva perspectiva = shed + new light on.* ver + Nombre + con nuevos ojos = view + Nombre + through fresh eyes.* vino nuevo en pellejos viejos = new wine in old wineskins.* víspera de Año Nuevo = New Year's Eve.* vivir de nuevo = relive.* volver de nuevo = come back out.* * *- va adjetivo1)a) [ser] <coche/casa/trabajo> newb) (delante del n) <intento/cambio> furtherha surgido un nuevo problema — another o a further problem has arisen
c) [ser] <estilo/enfoque> new¿qué hay de nuevo? — (fam) what's new? (colloq)
d) [estar] ( no desgastado) as good as newtodavía lo tengo nuevecito or (CS) nuevito — it's still as good as new
2)* * *= emerging, fresh, new [newer -comp., newest -sup.], renewed, rising, unfamiliar, unworn, emergent, fledging, fledgling [fledgeling], uncharted, unchartered, brand new, ever-new, up-and-coming, new found [new-found/newfound], evolving, changing.Ex: We have too much invested for us to assume any longer that we can, by sheer force of will, temper their influence on emerging standards.
Ex: This is a fresh avenue of approach to classification, and shows some promise.Ex: The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.Ex: This article calls on libraries to forge a renewed national commitment to cooperate in the building of a national information network for scholarly communications.Ex: It is not enough to train the rising generation to meet their new responsibilities, for irreversible decisions must be made before they come to maturity.Ex: We are used to background noise in air conditioned buildings but the introduction of additional and unfamiliar sounds from AV equipment may be disturbing.Ex: A printer who wanted to achieve a sharp impression from unworn type of even height to paper would put hard rather than soft packing in the tympan.Ex: Books for emergent readers should facilitate the acquisition of these concepts.Ex: Venture capitalists funded fledging companies in the early days of information technology some of which went on to dominate the market.Ex: This article describes the experiences of a fledgling information system in dealing with a hurricane which wreaked devastation on some of the most remote areas of Hawaii = Este artículo describe las experiencias de un sistema de información nuevo al verse afectado por un huracán que devastó algunas de las zonas más remotas de Hawaii.Ex: News of boundless timber reserves spread, and before long lumberjacks from the thinning hardwood forests of New England swarmed into the uncharted area with no other possessions than their axes and brawn and the clothing they wore.Ex: This author agrees that the facts listed above are unchartered.Ex: Information on small, sometimes brand new, companies in the chemical and biotechnology industries is often difficult to find.Ex: He was then able to compare sources that made correlations possible and raised ever-new questions.Ex: The journal kept me in touch with the established authors in the field but also the new, up-and-coming writers.Ex: This could help readers gain a newfound appreciation of each others' childhood through books.Ex: One of the objectives is to produce a statement of the role of the Library in the evolving national information program over the next five to seven years.Ex: These are the kinds of problems that characteristically arise in the complex and continually changing milieu of libraries and media and information centers.* abrir nuevas fronteras = forge + new frontiers.* abrir nuevas posibilidades = open up + new territory, open up + possibilities, open + possibilities.* abrir nuevos caminos = break + new ground, push + Nombre + into new latitudes, break + ground, blaze + trail.* abrir nuevos horizontes = open + new realms, forge + new frontiers.* abrir nuevos mercados = branch into.* activo de nuevo = up and about.* adquirir una nueva dimensión = take on + new dimension.* adquirir un nuevo significado = take on + new dimension.* alfombrar de nuevo = recarpet [re-carpet].* analizar de nuevo = reexamine [re-examine].* añadir una nueva dimensión = add + new dimension.* Año Nuevo = New Year.* apoyar de nuevo = reendorse.* aprender de nuevo = relearn.* asumir una nueva faceta = take on + new dimension.* Bolsa de Valores de Nueva York = New York Stock Exchange (NYSE).* borrón y cuenta nueva = a fresh start, clean slate, new leaf.* búsqueda de nuevos genes = gene-harvesting.* cobrar nuevo entusiasmo = develop + renewed enthusiasm.* colocar de nuevo en los estantes = reshelve [re-shelve].* comenzar de nuevo = start + all over again, recommence, make + a new start, start over, make + a fresh start.* comenzar una nueva vida = make + a new life for + Reflexivo.* como nuevo = in mint condition, in tip-top condition, in tip-top form.* compañía de nueva creación = startup [start-up].* concebirse desde una nueva perspectiva = stand in + a new light.* convocar de nuevo = reconvene.* crear de nuevo = recreate [re-create].* dar a Algo una nueva dimensión = take + Nombre + into a new dimension.* dar a Algo una nueva perspectiva = give + Nombre + a new twist.* dar nueva forma = reformat [re-format].* dar nueva vida = give + Nombre + new life, give + a second life.* dar un nuevo acabado = refinish.* dar un nuevo impulso = pep up.* dar un nuevo nombre = rename.* de aspecto nuevo = new-looking.* de nueva ola = new-wave.* de nuevas formas = in new ways.* de nuevas maneras = in new ways.* de nuevo = again, once again, yet again, afresh, anew, all over again, redux, over again.* de nuevo en este caso = here again.* de nuevo en pie = up and about.* de nuevos modos = in new ways.* desarrollo de nuevos productos = product development.* de una nueva forma = in a new way.* de una nueva manera = in a new way.* de un nuevo modo = in a new way.* el nuevo aspecto de = the changing face of, the changing nature of.* empezar de nuevo = a fresh start, start over, make + a fresh start.* empezar una nueva etapa en la vida = turn over + a new page, turn over + a new leaf.* empresa de nueva creación = this sort of thing, startup [start-up].* enseñar de nuevo = retrain [re-train].* entrada de nuevo = re-entry [reentry].* enviar de nuevo = resend [re-send].* explorar nuevos horizontes = move on to + pastures new.* hacer borrón y cuenta nueva = start with + a clean slate, turn over + a new leaf.* hacerlo de nuevo = go and do it again.* hasta nuevo aviso = until further notice.* idea nueva = fresh idea.* infundir nueva vida a = breathe + (new) life into.* inscribir de nuevo = reregister.* intentar de nuevo = retry [re-try].* introducir de nuevo = re-enter [reenter].* ir con la nueva ola = ride + wave.* lista de nuevas adquisiciones = acquisitions list.* llevar a Algo a una nueva dimensión = take + Nombre + into a new dimension.* luna nueva = new moon.* mencionar de nuevo = restate [re-state].* mencionar de nuevo innecesariamente = belabour [belabor, -USA].* mostrar de nuevo = redisplay.* nacido de nuevo = born again.* Nueva Brunswick = New Brunswick.* nueva edición = new edition.* nueva era = new age.* Nueva Escocia = Nova Scotia.* nueva evaluación = reappraisal.* Nueva Gales del Sur = New South Wales.* Nueva Guinea = New Guinea.* nueva idea = reform idea.* Nueva Inglaterra = New England.* nueva lectura = rereading [re-reading].* nueva línea = linefeed.* Nueva Ola, la = New Wave, the.* Nueva Orleans = New Orleans.* nueva perspectiva = new light.* nueva promesa = rising star.* nueva redacción = redraft, rewrite [re-write].* nuevas fronteras = new horizons.* nueva tirada = rerun.* nueva versión = upgrade, remake.* nueva vida = greener pastures, pastures new.* nueva visita = return visit.* Nueva York = New York (NY).* Nueva Zelanda = New Zealand (NZ).* nuevo análisis = reanalysis [reanalyses, -pl.].* nuevo comienzo = new beginning, clean slate, new leaf.* Nuevo Méjico = New Mexico.* nuevo miembro = entrant.* Nuevo Mundo, el = New World, the.* nuevo nombramiento = reappointment.* nuevo resurgir = second wind.* nuevos avances = future development(s).* nuevos conversos, los = recently converted, the.* nuevos horizontes = greener pastures, pastures new.* nuevos retos = new horizons.* nuevos tiempos, los = wind(s) of change, the.* Nuevo Testamento = New Testament (N.T.).* nuevo valor = newcomer.* nuevo vecino del barrio = new kid on the block.* NYPL (Biblioteca Pública de Nueva York) = NYPL (New York Public Library).* pintar de nuevo = repaint [re-paint].* prensentar Algo desde una nueva perspectiva = present + Nombre + in a new light.* presentar Algo desde una nueva óptica = throw + new light on.* presentar Algo desde una nueva perspectiva = throw + Nombre + in a new light.* presentar Algo desde un nuevo ángulo = throw + new light on.* presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.* presentarse desde una nueva perspectiva = stand in + a new light.* reunirse de nuevo = reconvene.* salir de nuevo = come back out.* sangre nueva = new blood.* sentirse como nuevo = be right as rain.* surgiendo de nuevas = on the rebound.* un nuevo comienzo = a fresh start.* un nuevo impulso = a new lease of life.* ver Algo desde una nueva perspectiva = view + Nombre + in a new light, see + Nombre + in a new light.* ver desde una nueva perspectiva = shed + new light on.* ver + Nombre + con nuevos ojos = view + Nombre + through fresh eyes.* vino nuevo en pellejos viejos = new wine in old wineskins.* víspera de Año Nuevo = New Year's Eve.* vivir de nuevo = relive.* volver de nuevo = come back out.* * *nuevo -vaA1 [ SER] (de poco tiempo) ‹coche/juguete/ropa› newme lo dejaron como nuevo it was as good as new when I got it backsoy nuevo en la oficina I'm new in the office2 [ SER] (que sustituye a otro) ‹casa/novio/trabajo› new3 ( delante del n) (otro) ‹intento/cambio› furtherha surgido un nuevo problema another o a further problem has arisendecidieron darle una nueva oportunidad they decided to give him another chance4 [ SER] (original, distinto) ‹estilo/enfoque› newno dijo nada nuevo she didn't say anything new5 [ ESTAR] (no desgastado) as good as newtodavía lo tengo nuevo or (CS) nuevito it's still as good as newCompuestos:feminine new wavefpl new technology● nuevo rico, nueva ricamasculine, feminine nouveau richemasculine New TestamentBde nuevo againde nuevo tengo el honor de … again o once again o once more I have the privilege of …* * *
nuevo◊ -va adjetivo
de nuevo again;
¿qué hay de nuevo what's new? (colloq);
nuevo rico nouveau riche
◊ ha surgido un nuevo problema another o a further problem has arisen;
Nnuevo Testamento New Testamentc) [estar] ( no desgastado) as good as new
nuevo,-a
I adjetivo
1 new: tengo un coche nuevo, I've got a new car
2 (añadido) further: hay nuevas averías, there are further faults
II sustantivo masculino y femenino newcomer
(novato) beginner
♦ Locuciones: de nuevo, again
' nuevo' also found in these entries:
Spanish:
adicta
- adicto
- ambicionar
- ambientarse
- año
- astronómica
- astronómico
- aterrizar
- aviso
- cara
- cercado
- continente
- decir
- desarrollar
- editar
- emocionada
- emocionado
- emplazar
- entusiasmada
- entusiasmado
- escorrentía
- estallido
- excavar
- flotación
- ir
- generar
- hablar
- impresión
- incorporarse
- mirlo
- N. T.
- nada
- nueva
- replantar
- rumbo
- sacar
- salida
- sanear
- tener
- testamento
- vaya
- contar
- cuño
- día
- entrada
- entrante
- feliz
- flamante
- haber
- inédito
English:
advertise
- afford
- afresh
- again
- agony
- ambivalent
- amorphous
- analyst
- anew
- anticipate
- arrest
- assignment
- austerity
- authenticity
- back
- bash out
- beating
- bomb
- book
- brag
- brand-new
- bring up
- brink
- call back
- chapter
- clean
- come out
- comedown
- commit
- crisp
- daunt
- delay
- design
- dissuade
- do
- donation
- drastic
- drum up
- exploit
- fail
- find
- format
- forthcoming
- founder
- fresh
- fund
- further
- game
- get
- go up
* * *nuevo, -a♦ adj1. [reciente] new;tengo una casa nueva I've got a new house;es el nuevo director he's the new managerNueva Caledonia New Caledonia;el nuevo continente [América] the New World;Nueva Delhi New Delhi;nuevo economía new economy;Hist Nueva España New Spain [Spanish colonial viceroyalty that included Mexico, the southern part of the US and parts of Central America]; Hist Nueva Granada New Granada [Spanish colonial viceroyalty that included the central and northwestern parts of South America];Nueva Guinea New Guinea;Nueva Inglaterra New England;Nueva Jersey New Jersey;Nuevo México New Mexico;el Nuevo Mundo the New World;la nueva ola the New Wave;el nuevo orden mundial the new world order;Nueva Orleans New Orleans;nuevo rico nouveau riche;nuevo sol [moneda] new sol;nuevas tecnologías new technology;el Nuevo Testamento the New Testament;Nueva York New York;Nueva Zelanda New Zealand2. [poco usado] new;este abrigo está nuevo this coat is new;un poco de betún y quedarán como nuevos with a bit of polish they'll be as good as new;después del baño me quedé como nuevo I felt like a new person after my bath3. [inédito] new;esto es nuevo para mí, no lo sabía that's news to me, I didn't know it4. [sin experiencia] new;soy nuevo en esta clase I'm new in this class;es nuevo en la profesión he's new to the profession5. [hortaliza] new, fresh;[vino] youngse han producido nuevos enfrentamientos there have been renewed clashes♦ nm,fnewcomer* * *adj1 new;sentirse como nuevo feel like new;¿qué hay de nuevo? what’s new?2 ( otro) another;de nuevo again* * *nuevo, -va adj1) : newuna casa nueva: a new house¿qué hay de nuevo?: what's new?2)de nuevo : again, once more* * *nuevo adj new¿qué hay de nuevo? what's new? -
9 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
10 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
11 творческое задание
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > творческое задание
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12 creative brief
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > creative brief
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13 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
14 corporate
прил.1) эк. корпоративный (совместный, коллективный, относящийся к группе лиц)See:а) эк., юр. ( относящийся к корпорации)corporate responsibility — ответственность корпорации, корпоративная ответственность
Syn:See:corporate officer, corporation, corporate body, corporate alternative minimum tax, corporate bond, corporate capitalism, corporate charter, corporate client, corporate debt security, corporate entity, corporate form, corporate governance, corporate income tax, corporate insider, corporate institution, corporate reportб) упр. ( относящийся ко всей организации)Syn:See:corporate advertisement, corporate advertising, corporate identity, corporate image, corporate planning, corporate strategy, corporate actor, corporate anorexia, corporate brand, corporate chain, corporate communications, corporate conformity, corporate culture, corporate ethics, corporate failure prediction, corporate finance, corporate fund, corporate hierarchy3) пол. имеющий местное самоуправлениеcorporate town — город, имеющий местное самоуправление
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15 internal
прил.1) общ. внутренний (находящийся внутри какого-л. объекта или субъекта)2) эк., пол. внутренний, национальный, отечественный ( осуществляемый внутри страны)Syn:See:internal affairs, internal balance, internal colonialism, internal colonization, internal commerce, internal convertibility, internal credit б), internal debt, internal issue, internal market 1) б), 2) б), 3) б), internal migration, internal policy, internal price, internal public debt, internal revenue bonded warehouse, internal service fund, internal trade, internal value3) эк. внутренний, внутрифирменный ( имеющий место внутри компании); штатный ( о сотрудниках компании)Syn:See:internal accounting, internal accounting control, internal accounts, internal appointment, internal audience, internal audit, internal auditor, internal bond, internal brand, internal capital generation rate, internal change forces, internal check, internal clientele, internal communications, internal competition, internal consultant, internal control, internal credit а), internal customer, internal diseconomies of scale, internal document, internal economies of scale, internal efficiency, internal environment, internal expansion, internal failure, internal financing, internal funding, internal funds, internal growth, internal information, internal job market, internal labour market, internal lead time, internal market 4) а), internal memo, internal method, internal operation, internal organization, internal promotion, internal rate of return, internal rating, internal recruiting, internal reporting, internal transaction, internal variable, internal float, internal lead time4) псих., соц. внутренний ( происходящий внутри человека)Syn:See:* * *. . Словарь экономических терминов . -
16 manager
(mgr; mngr)n мен. керівник; менеджер; директор; a керівнийособа з повноваженнями і відповідальністю щодо контролю, видачі розпоряджень чи вказівок та спрямування діяльності установи, підприємства (business²), організації, відділу тощо═════════■═════════account manager менеджер виконання замовлень клієнта • керівник групи роботи з клієнтом; advertising manager керівник рекламного агентства • керівник відділу реклами • керівник служби реклами; area manager керівник району збуту; asset manager керівник активів; assistant manager заступник керівника; bank manager керівник банку; branch manager керівник філії • керівник відділу; brand manager керівник товарної марки • керівник виробництва товарної марки; business manager комерційний керівник • комерційний директор; circulation manager керівник відділу розповсюдження; clearinghouse manager керівник розрахункової палати; contract manager керівник відділу контрактів; customer service manager керівник служби послуг для клієнтів; departmental manager керівник відділу; deputy manager заступник керівника; design manager керівник групи розробки; display manager керівник групи оформлення; distribution manager керівник відділу збуту; district manager керівник району збуту; district sales manager керівник районної служби збуту; district service manager керівник районної служби послуг; division manager керівник філії • керівник відділу; employment manager керівник відділу кадрів; exhibition manager керівник виставки; export manager керівник відділу експорту • керівник експортної операції; export sales manager керівник відділу експорту • керівник експортної операції; factory manager директор фабрики; field district manager керівник збуту на місцях; field sales manager керівник місцевого збуту; finance manager фінансовий керівник; floor manager керівник служби на поверсі; general manager головний керівник • генеральний директор; group manager керівник групи товарів; international marketing manager керівник служби міжнародного маркетингу; inventory manager керівник служби матеріально-технічного постачання; line manager лінійний керівник; manufacturing manager керівник виробництва; marketing manager керівник відділу маркетингу; marketing communications manager керівник служби маркетингових комунікацій; media manager керівник служби засобів реклами; merchandise division manager керівник відділу комплектування асортименту; middle manager керівник середньої ланки; national sales manager керівник загальнонаціональної служби збуту; new-products manager керівник нових товарів; office manager керівник канцелярії; operating manager керівник-розпоряд-ник • керівник оперативного відділу; operations manager керівник-розпорядник • керівник оперативного відділу; personnel manager керівник відділу кадрів; plant manager директор фабрики; product manager керівник виробництва товару • керівник, який відповідає за конструювання, виробництво і реалізацію виробу; product advertising manager керівник служби реклами товару; production manager керівник виробництва • керівник виробничого відділу; product line manager керівник асортименту виробів; product promotion manager керівник служби збуту товару; product sales manager керівник служби збуту товару; project manager керівник проекту; promotion manager керівник відділу реклами • керівник служби стимулювання; publicity manager керівник служби зв'язків із громадськістю; purchasing manager керівник служби закупівлі • керівник відділу закупівлі; quality control manager керівник, який відповідає за якість; regional manager керівник району • регіональний керівник; regional sales manager керівник регіональної служби збуту • регіональний керівник збуту • керівник регіонального відділу збуту; sales manager керівник відділу збуту • комерційний директор; sales promotion manager керівник відділу стимулювання збуту; senior manager старший керівник; service manager керівник допоміжних служб; shop manager директор крамниці; staff manager керівник відділу кадрів; store manager директор крамниці; technical manager технічний керівник; traffic manager керівник транспортного відділу; warehouse manager керівник складу; works manager директор фабрики • головний інженер фабрики; zone sales manager керівник зональної служби збуту • керівник зонального відділу збуту═════════□═════════manager of distribution керівник відділу збутуmanager ‡ shareholders:: stockholders (392)▹▹ executive* * *керівник; менеджер; учасник синдикату з розміщення цінних паперів ( про банк) -
17 computer
1) компьютер; вычислительная машина; ЭВМ; вычислительное устройство; вычислитель; редк. процессор2) редк. счётная машина (см. тж calculator, machine)•- adaptive computer
- airborne computer
- all-applications computer
- all-purpose computer
- alternating-current analog computer
- analog computer
- analog-digital computer
- arbitrary sequence computer
- associative computer
- asynchronous computer
- automotive computer
- baby-sized computer
- back-end computer
- batch-oriented computer
- battery-operated computer
- binary computer
- binary-transfer computer
- board computer
- boutique computer
- brand-name computer
- breadboard computer
- buffered computer
- business computer
- business-oriented computer
- byte computer
- byte-organized computer
- byte-oriented computer
- cassette-based computer
- census computer
- central computer
- character-oriented computer
- chemical-based computer
- chess computer
- CISC computer
- commercial computer
- commodity computer
- communication computer
- communications oriented computer
- compatible computer
- complete-instruction-set computer
- concurrent computer
- consecutive computer
- consecutive sequence computer
- continuously acting computer
- control computer
- control flow computer
- correlation computer
- coupled computers
- cryogenic computer
- cryotron computer
- custom computer
- database computer
- data-flow computer
- decimal computer
- dedicated computer
- desk computer
- desk-size computer
- desk-top computer
- dialing set computer
- dial set computer
- digital computer
- direct execution computer
- direct-analogy computer
- direct-current computer
- diskless computer
- distributed logic computer
- drum computer
- dual-processor computer
- education computer
- electromechanical analog computer
- electronic tube computer
- electron tube computer
- electronic computer
- end-user computer
- ever-faster computer
- externally programmed computer
- fault-tolerant computer
- fifth-generation computer
- file computer
- first-generation computer
- fixed word-length computer
- fixed-point computer
- fixed-program computer
- flat screen computer
- floating-point computer
- fluid computer
- four-address computer
- fourth-generation computer
- fractional computer
- front-end computer
- gateway computer
- general-purpose computer
- giant computer
- giant-powered computer
- giant-scale computer
- giant-size computer
- gigacycle computer
- gigahertz computer
- guidance computer
- handheld computer
- high-end computer
- high-function computer
- high-level language computer
- high-level computer
- highly parallel computer
- high-performance computer
- high-speed computer
- hobby computer
- home banking computer
- home computer
- host computer
- hybrid computer
- IBM-compatible computer
- IC computer
- incompatible computer
- incremental computer
- industrial computer
- integrated circuit computer
- interface computer
- interim computer
- intermediate computer
- internally programmed computer
- Internet computer
- keyboard computer
- kid computer
- laptop computer
- large computer
- large-powered computer
- large-scale computer
- large-scale integration circuit computer
- large-size computer
- laser computer
- linkage computer
- local computer
- logical computer
- logic computer
- logic-controlled sequential computer
- logic-in-memory computer
- low-end computer
- low-profile computer
- low-speed computer
- LSI computer
- mainframe computer
- massively parallel computer
- master computer
- mechanical computer
- medium computer
- medium-powered computer
- medium-size computer
- medium-speed computer
- medium-to-large scale computer
- mediun-scale computer
- megacycle computer
- megahertz computer
- microprogrammable computer
- microwave computer
- mid-range computer
- molecular computer
- monoprocessor computer
- multiaddress computer
- multi-MIPS computer
- multiple-access computer
- multiple-user computer
- multiprocessor computer
- multiprogrammed computer
- multipurpose computer
- multiradix computer
- navigation computer
- net node computer
- networked computer
- N-node computer
- no-address computer
- node computer
- nonsequential computer
- nonstop computer
- non-von Neumann computer
- notebook computer
- object computer
- office computer
- off-the-shelf computer
- one-address computer
- one-and-half-address computer
- one-on-one computer
- one-purpose computer
- optical computer
- optical path computer
- original computer
- palm-size computer - parallel-processing computer
- parallel-serial computer
- parametric-electronic computer
- parametron computer
- pen-based computer
- pentop computer
- perihperal support computer
- peripheral computer
- personal computer
- pictorial computer
- pipeline computer
- plugboard computer
- plug-compatible computer
- plugged program computer
- pneumatic computer
- pocket computer
- Polish-string computer
- polynomial computer
- portable computer
- process control computer
- production control computer
- professional computer
- professional personal computer
- program-compatible computer
- program-controlled computer
- programmed computer
- punch-card computer
- rack-size computer
- radix two computer
- real-time computer
- recovering computer
- reduced instruction set computer
- reduction computer
- remote computer
- repetitive computer
- RISC computer
- satellite computer
- scientific computer
- second-generation computer
- secondhand computer
- self-adapting computer
- self-organizing computer
- self-programming computer
- self-repairing computer
- self-repair computer
- sensor-based computer
- sequence-controlled computer
- sequenced computer
- sequential computer
- serial computer
- service computer
- service-oriented computer
- SIMD computer
- simultaneous-operation computer
- simultaneous computer
- single-address computer
- single-board computer
- single-purpose computer
- single-user computer
- slave computer
- small computer
- small-powered computer
- small-scale computer
- small-size computer
- soft-compatible computer
- solid-state computer
- SOS computer
- source computer
- space computer
- spaceborne computer
- special-purpose computer
- special computer
- square-root computer
- stack-oriented computer
- standby computer
- statistical computer
- steering computer
- stored-program computer
- subscriber computer
- super computer
- superconductive computer
- superhigh-speed computer
- superpersonal computer
- superspeed computer
- supervisory computer
- switch-control computer
- switching computer
- symbolic computer
- synchronous computer
- synchronous tracking computer
- tagged computer
- talking computer
- target computer
- technical computer
- technical personal computer
- terminal computer
- terminal control computer
- ternary-transfer computer
- tessellated computer
- thermal computer
- thin-film memory computer
- third-generation computer
- three-address computer
- three-dimensional analog computer
- timeshared computer
- top level computer
- top-of-the-line computer
- toy computer
- training computer
- transformation computer
- transistorized computer
- transistor computer
- translating computer
- tridimensional analog computer
- trip computer
- truth-table computer
- Turing-type computer
- two-address computer
- ultrafast computer
- underlying computer
- user computer
- vacuum tube computer
- variable word-length computer
- very-high-speed computer
- video-and-cassette-based computer
- virtual computer
- von Neumann computer
- wearable computer
- weather computer
- wired-program computer
- word-oriented computer
- workgroup computer
- X-computer
- zero-address computerEnglish-Russian dictionary of computer science and programming > computer
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18 plan
мен. план; проект; програмазаздалегідь розроблена, підготовлена менеджментом (management²) програма дій, процедур тощо, за якою передбачають виконання організаційних цілей, завдань, обсягу роботи і т. ін.═════════■═════════action plan план заходів; advertising plan план реклами • рекламний план • план рекламної кампанії; allocation plan план розподілу чого-небудь; alternative plan варіант плану • альтернативний план; amended plan уточнений план; annual plan річний план; appraisal plan система оцінювання; approved plan затверджений план; assistance plan план допомоги; balanced plan збалансований план; basic plan основний план • опорний план; bonus plan система заохочення • система заохочувальних винагород; brand plan план випуску марки • план випуску марочного товару; budget plan кошторисний план; business plan комерційний план • бізнес-план • план ділової активності; business-building plan план розширення діяльності; business-portfolio plan план розвитку сфери діяльності; campaign plan план рекламної кампанії; capacity plan план підвищення продуктивності • план розвитку виробничої потужності; capital investment plan план капіталовкладень; capital spending plan програма капіталовкладень; coherent plan послідовний план • внутрішньо скоординований план; combined plan поєднаний план; communications plan план комунікації; company-wide plan загальнофірмовий план; compensation plan програма відшкодовування; complete plan комплексний план; comprehensive plan комплексний план; concrete plan конкретний план; consumption plan план споживання; contingent consumption plan умовний план споживання; coordinated plan координований план; copy plan структура тексту; cost finding plan система калькуляційних відомостей; counter plan зустрічний план; coupon plan купонна програма; creative plan творчий план; credit plan кредитний план; current plan поточний план; daily plan добовий план • план на добу; decision plan схема прийняття рішень; delivery plan план постачання; departmental plan план відділу; development plan план розвитку; differential time plan почасово-прогресивна система заробітної плати; distribution plan план розподілу; draft plan проект плану; economic plan економічний план • господарський план; editorial plan редакційний план; elaborate plan старанно продуманий план; emergency plan план на випадок надзвичайних обставин • план на непередбачені випадки; employment plan програма забезпечення зайнятості; export plan план експорту; export-import plan план експорту-ім-порту товарів; family assistance plan програма допомоги багатодітним родинам; feasible plan допустимий план (у задачах лінійного програмування); financial plan фінансовий план; financing plan план фінансування; fixed plan твердий план • встановлений план; food stamp plan програма харчових купонів; formal plan формальний план; general plan загальний план; health insurance plan план медичного страхування; housing development plan програма житлового будівництва; implementation plan план здійснення наміченого; import plan план імпорту; initial plan вихідний план; inspection plan план інспекції • план приймального контролю; instalment plan план купівлі на виплат; integrated plan комплексний план; introductory plan ввідний план • план виходу на ринок; investment plan програма капіталовкладень; layaway plan відкладання і сплачування товару на виплат; lease plan план оренди; long-range plan перспективний план • довгостроковий план; long-term plan перспективний план • довгостроковий план; management plan план організаційної діяльності; market plan план роботи на ринку • план ринкової діяльності; marketing plan план збуту • план маркетингу; master plan генеральний план • зведений план; media plan план застосування засобів реклами • медіа-план; medium-term plan середньостроковий план; multistage plan багатоетапний план; multiple-time plan відрядно-прогресивна система заробітної плати; national plan національний план; national economic plan народногосподарський план; national media plan план застосування загальнонаціональних засобів реклами; objectionable plan неприйнятний план; on-going plan поточний план • план, який здійснюється в поточний період; operating plan виробничий план • оперативний фінансовий план; operational plan оперативний план; optimal plan оптимальний план; organization plan схема організаційної структури; organizational plan організаційний план • організаційна структура; outline plan схематичний план; output plan план випуску продукції; overall plan всеосяжний план; package plan комплексний план • пакет заходів • комплекс заходів; pay plan порядок виплати зарплати; payment plan план виплати; payout plan схема виплати; pension plan система пенсійного забезпечення; practicable plan здійсненний план; preliminary plan попередній план; procurement plan план закупівлі; product plan план виробництва товару • план випуску товару; product promotion plan план просування товару; production plan виробничий план; profit plan заходи для отримання прибутку; profit-sharing plan система участі в прибутках; projected plan план на майбутнє; promotion plan план стимулювання збуту • план стимулювання; provisional plan тимчасовий план; publicity plan план популяризації • рекламний план; purchase plan план закупівлі; quality assurance plan програма забезпечення якості продукції; quarterly plan квартальний план; recruitment plan план набору персоналу; research plan план досліджень; retirement plan план пенсійного забезпечення • пенсійна програма; revised plan переглянутий план; rough plan приблизний план • орієнтовний план; sales plan план збуту; sales promotion plan план стимулювання збуту; sampling plan програма вибіркового обстеження • план вибіркового контролю; short-range plan короткостроковий план; short-term plan короткостроковий план; spending plan програма витрат; stowage plan план розміщення вантажу в вантажних приміщеннях судна; strategic plan стратегічний план; summary plan зведений план; supply plan план постачання; support plan план допомоги; survey plan план обстеження; systematic plan комплексний план; tactical plan тактичний план; target profit plan заходи для отримання цільового прибутку; technical plan технічний план; trial-use plan пробне вживання товару; turnover plan план обороту; unacceptable plan неприйнятний план; underestimated plan нереальний план; wage plan система заробітної плати; workable plan здійсненний план; working plan робочий план; yearly plan річний план; zone plan зональний план═════════□═════════according to plan згідно з планом • за планом • відповідно до плану; plan for expansion програма розвитку; plan of action план дій; plan of distribution план розподілу • план розміщення; plan of operation план роботи; to abandon a plan відмовлятися/відмовитися від плану • скасовувати/скасувати план; to adhere to a plan дотримуватися/дотриматися плану • додержуватися/додержатися плану; to adjust a plan вивіряти/вивірити план • коригувати/відкоригувати план; to approve a plan затверджувати/затвердити план; to carry out a plan виконувати/ виконати план; to coordinate plans координувати/скоординувати плани; to draw up a plan упорядковувати/упорядкувати план • накреслювати/накреслити план; to elaborate onaplan розробляти/розробити план; to execute a plan виконувати/ виконати план; to finance a plan фінансувати план; to fund a plan фінансувати план; to go ahead with plans реалізовувати/реалізувати план; to implement a plan виконувати/виконати план; to incorporate in a plan включати/включити в план; to interfere with plans розладнувати/розладнати плани; to launch a plan братися/взятися за виконання плану; to make plans складати/скласти плани; to negotiate a plan обговорювати/обговорити план; to offer a plan пропонувати/запропонувати план; to outline a plan накреслювати/накреслити план; to prepare a plan готувати/підготувати план; to propose a plan пропонувати/запропонувати план; to put forward a plan висувати/висунути план; to reconsider a plan переглядати/переглянути план; to refine a plan уточнювати/уточнити план; to revise a plan переглядати/переглянути план; to spoil plans розладнувати/розладнати плани; to submit a plan подавати/подати план на розгляд; to work out a plan розробляти/розробити план -
19 Олимпийский павильон Olympic Rendezvous @ Samsung
- OR@S
- Olympic Rendezvous
Олимпийский павильон Olympic Rendezvous
В рамках своей Олимпийской маркетинговой программы компания Samsung построит собственный павильон Olympic RendezvousSamsung, где будут представлены новейшие разработки компании в области беспроводных коммуникационных технологий. Кроме того, данный павильон будет служить центром отдыха для спортсменов, их семей, а также болельщиков. Компания Samsung открывает павильон OR@S на всех Олимпийских и Паралимпийских играх, начиная с Игр 2000 года в Сиднее.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic Rendezvous
Samsung (OR@S)
Under its Olympic marketing program Samsung will build the Olympic RendezvousSamsung - a brand pavilion featuring the latest in cutting-edge wireless communications technology, while offering a relaxing retreat for athletes, their families, and spectators alike. OR@S has been staged at every Olympic and Paralympic Games since first being introduced for Sydney 2000.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- Olympic Rendezvous
- OR@S
Русско-английский словарь нормативно-технической терминологии > Олимпийский павильон Olympic Rendezvous @ Samsung
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20 обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
Оргкомитет «Сочи-2014» намерен предоставлять национальным спонсорам первоклассные услуги и оказывать им гостеприимство высочайшего уровня. Ключевыми областями обслуживания являются следующие:
• общее администрирование и управление связями со спонсорами;.
• организация и проведение рабочих встреч со спонсорами (раз в полгода);
• разработка и управление ходом реализации Программы признания спонсоров;
• создание механизма утверждения обозначений и символики для программы маркетинговой коммуникации;
• деятельность по предотвращению теневого маркетинга и обеспечение защиты бренда;
• представительские услуги спонсорам на объектах Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
account service for Sochi 2014 domestic sponsors
Sochi 2014 is committed to providing exceptional service and hospitality to its sponsors. The key areas of service include:
• overall administration and management of sponsor relationship
• organization and management of sponsor workshops semi-annually
• development and management of Sponsor recognition program
• approval of imagery and marks for marketing communications activity
• oversight for ambush marketing and brand protection
• sponsor and venue hospitality
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
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